


7. CONCEPTUALISE potential solutions using assorted techniques. CONCEIVE a winning solution.
The project design team explore the defined design direction in greater detail. Conceptual models are explored through sketching, prototyping, mind-mapping, storyboarding, scenarios. A solution is thus conceived.
8.CAST doubts. Actively seek CRITICISM.
Doubts are an inherent part of the design process. Tricycle Interactive believes it is healthy to cast doubts over your own design solutions. To this end, we call in personnel completely unrelated to the project thus far and ask for their opinions. We actively encourage criticism and seek out problems. This is all a necessary part of the selection process. Be it a painful one.